Mateus Franzé — Freelance Brand & Graphic Designer (Branding, Visual Identity, Key Visual / KV) based in Brazil, working worldwide.
I build brands that refuse to blend in.
Recent Work
A brand designer, with a full studio's reach.
I'm Mateus Franzé, a freelance brand and graphic designer based in Brazil, working with clients worldwide. I build visual identities and the design a brand needs to look the part — from logo systems and brand guidelines to launch key visuals (KV) and campaigns.
My process starts with strategy: understanding the brand, its market and its audience, then defining what the work has to achieve — recognition, leads or sales — before a single pixel is drawn. That approach has shaped brands across food, beauty, real estate, wellness and digital products, plus visuals for one of Brazil's largest independent documentary platforms. And when a project needs more, I bring in a trusted hub of editors, motion designers and archviz artists — a full 360 delivery, like a studio ready for whatever the brand needs.
